Finnish for “area”, the power of Ala’s luxurious silk-and-wool-blend design derives from the sleek sophistication of its Art Deco mood. The rug’s elegant, energetic lines resembling the plan view of a house are highlighted by the contrast of Ala’s striking black and gold colouring. The more subtle tones of Ala GR allows the rug to be used in versatile interiors style with more space for personal interpretation. The tone-on-tone colourway features a tactile raised silk pattern.